![]() The original SMTP has no such feature as email validation therefore, users often become subjects to email spoofing, phishing, email spam, and various types of fraud. Let us break down email validation and verification emails into essentials so that you can get a good idea of what they are, why do you need them, and how to nail them to avoid the harmful consequences of invalid email addresses in your subscription list.īefore diving into what verification email is, it is vital to know basic email authentication principles. ![]() You need the extra layer of security that email validation provides. The new email address in your subscription list isn’t necessarily a real subscriber. To make matters worse, you cannot avoid this since people make mistakes all the time: typos happen 2 times in 10, plus almost 20% of users do not leave their real email addresses on purpose. This results in high hard and soft bounce rates and a significant spam complaint level that entirely ruin the sender’s reputation.Ĭreate Email Design with Postcards Email Builder According to recent studies, those who ignore sending verification emails to their newcomers end up with 20% of garbage on the subscription list. It saves you from penalties and, most importantly, from invalid users in your mailing list. Validating email offers many significant advantages for your brand and marketing. Even though it is a complex mechanism that includes a series of sophisticated tests and algorithms, it is straightforward within most platforms. ![]() Email Tools Nataly Birch and Andrian Valeanu Įmail validation scares entrepreneurs away since it sounds like a thing that needs extraordinary technical skills.Guide to Verification Emails – Best Designs and Examples
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